
After nearly 30 years across construction, design, and global sourcing, Ford contends that “today, clients have increasingly better taste and greater access to trade secrets.”
He continues “the industry sits between two extremes: rare, high-end artistry and fast, repeatable production. The space in between is where most projects fall short, and is an opportunity for homeowners with taste to step in for themselves.”
For Ford, the shift isn’t about replacing the true design artists, but to empower everyone else with good taste to execute their own projects. “It’s about better systems and really leaning into ground breaking advances in technology.”
Clients are more informed, more exposed, and now more equipped with tools to visualize their own ideas. For Ford, the one thing that is more clear now than ever, is the role of design is changing, and to embrace the idea that “the future isn’t replacing the human eye, It’s sharpening it.”
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